I'm a results-oriented, research-focused strategist and writer. I champion users' needs, business goals, and great storytelling.

What I’m good at

  • IA

  • Taxonomy

  • UX writing/end-to-end product content

  • Figma, Miro, and other design tools

  • Creating and governing brand voice

  • Design systems

  • User journeys/experience mapping

  • Content research and validation

  • Discovery and alignment workshops

  • Content models

  • CMS setup and wrangling

  • Support content and help centers

  • Combining forces with designers and devs on wireframes, specs, and design systems

  • Teaching content design principles, practices, and impact

  • High fives

What I’m not good at

  • That dance where you grab your left leg and jump over it with your right leg

  • That dance where you grab your right leg and jump over it with your left leg

  • The middle part of the Cupid Shuffle

  • The end part of the Cupid Shuffle

  • The first part of the Cupid Shuffle

  • Any and all TikTok dances

  • That dance where people act like they are a sprinkler

  • That dance where people act like they’re grass that needs to be sprinkled

Freelance

Sept 2021 – Present

Principal content designer

  • worked with Stack Overflow to redefine their brand voice and redesign their enterprise website

  • worked with Click Therapeutics to define their brand voice and design the content in-app for Opiate Use Disorder

  • worked with CVS to increase clarity and conversions in their e-commerce app

 

UX Content Collective

Sept 2021 – Present

Instructor/Workshop leader

I teach and consult with companies like McAfee. I created the product naming workshop, which I teach to content smartypants, and I also taught the error messages class.

 

Varis

Sept 2021 – Jan 2023

Principal Content Designer

I created the brand voice and style guide. I contributed to the design system. I led cross-functional content projects in marketing, product, and research. I created the Help Center MVP. But most of all, I was responsible for end-to-end product content. I wrote it and validated it through user testing.

 

Grubhub

Jan 2021 – Sept 2021

Senior Copywriter

I was responsible for the content strategy and UX writing for the driver and restaurant products. I stayed very busy. I created the onboarding flows for 3 major initiatives. I refined the style guides and created content banks. I tested (usability) and refined content. And I began a dashboard to measure content’s impact, increase engagement, increase usability, and reduce abandonment and churn.

 

MetaLab

Sep 2018 – Jan 2021

Senior Content Designer + User Researcher

I created content strategies and research plans for startups, non-profits, and Fortune 500 companies. And I put on my UX writing hat to create delightful and effective experiences.

 

Wunderman Thompson

April 2018 – Sep 2018

Senior Content Strategist

I created and maintained a cross-channel content roadmap, editorial calendar, and style guide for a national client. I collaborated with product designers and stakeholders to create frictionless, engaging products. I led a team of UX writers and content marketers.

 

Senior UX Content Strategist

I developed creative and metrics-driven content strategies based on SEO, performance analytics, UX best practices, and user and market research. I created strategies and content for every touchpoint.

I created and implemented research plans to ensure we created the right content for the right people. Methods and tools employed: user interviews, usability testing, usability benchmarking, surveys, and A/B testing.

You scrolled all the way down here!

Perhaps that means you want to know even more about me. So here is a picture of me:

  • leading a voice workshop and

  • trying to find some gum in my pocket

workshop-lead.jpg